Some time ago owning a business website was left to the big companies with high monthly and annual turnovers. Small businesses for some reason saw no need to own websites.
In this article, I will take you through the top 5 key reasons why it is necessary for your business to have a website.
1. Showcase Products & Services
This is basically the top reason why you should own a website. Displaying your products gives your business an easy time of reaching more online clients spontaneously.
Not only can you display the products and services, you can accompany each of them with a video or document showing how your product works.
2. Your Customers are Waiting
Currently, most of your customers are online and they expect to find a detailed description of your goods and services without the continuous hustle to travel to your office location.
More than half of your clients will first head to your website to view product information before coming to your store. It is convenient therefore for a business to have this online presence as a boost to its marketing strategy.
3. Stay ahead of the Competition
Research indicate that once a consumer has an idea of what they want, they will visit search engines like Google to look up for the companies offering the product/service.
It is this online space of promising leads that you as a business owner should also be fighting for. If you are not found within the pack, you are giving your competitors an unnecessary advantage.
4. Control Your Brand Narrative
With the increase in social media use, brands find a lot of conversation around their products. The narrative can be a positive story or a negative one depending on the level of satisfaction of the customer.
You might not control what they are saying, however with your website you can influence the public perception by creating your own story.
5. Good for Your SEO
More than 80% of consumers do online research before making a purchase.
This online search can only benefit your business if you have an existing online presence. The chances of showing in search engine results page (SERPs) is high exposing you to a large number of potential clients.
Scott Herbert is a Web Developer & Digital Marketing Strategist. Currently working with Oracom Web Solutions as Lead Digital Marketing Strategist and Search Engine Marketing trainer for ORADMT. He is Team Member of Blumedia Digital Consulting
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