There are three objectives for content marketing: reach, engagement & conversion. Define key metrics for each.
So You Heard What the Big Guys Said...
SEO
SMM
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Not every business needs a mobile app, but every business needs a mobile marketing strategy
Make Mobile Central to Your Marketing
PPC
Responsive Ads
SMM
We don't have a choice on whether we DO social media, the question is how well we DO it. ~ Eric Qualman
Social Media Optimization
SEO
SMM
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